The same Crunchwrap Supreme costs $4.69 in one part of Houston and $7.19 in another
Two Taco Bell restaurants in Houston, TX, selling the same Crunchwrap Supreme from the same menu system, post prices $2.50 apart. Fast Food Index prices the complete menu at every restaurant it tracks, which makes gaps like this visible street by street.
$4.69 → $7.19
The Crunchwrap Supreme at the Taco Bell on 1178 Willowbrook Mall in Houston costs $4.69. At the Taco Bell on 13002 Cutten Road, the same sandwich costs $7.19 — 53% more.
Why the same sandwich has two prices
Franchisees set their own prices, and most customers never see the spread because they only ever visit one store. Houston has 62 Taco Bell restaurants with a priced Crunchwrap Supreme; the typical one charges $6.79. The cheapest and most expensive sit at opposite ends of a $2.50 range inside one city.
Both prices checked November 4, 2026. See every Taco Bell price in the state on the Taco Bell menu prices page, or browse the price map.
The widest gap on each flagship
Chain
Item
City
Cheapest
Priciest
Gap
Taco Bell
Crunchwrap Supreme
Houston, TX
$4.69
$7.19
+$2.50
McDonald's
Big Mac
Anchorage, AK
$7.20
$9.80
+$2.60
Burger King
Whopper
Chicago, IL
$5.89
$9.19
+$3.30
Chick-fil-A
Chick-fil-A Chicken Sandwich
Atlanta, GA
$4.99
$7.00
+$2.01
Across the four flagship items, 363 cities have a same-chain gap of $1.00 or more.
How this was computed. Prices are the current price state: each store's price as read from the chain's own ordering system, refreshed weekly. A store's price counts only inside a sanity band around the item's national typical (half to 1.75 times), which drops placeholder and mis-listed prices no customer could actually pay. The Taco Bell at 1178 Willowbrook Mall and the one at 13002 Cutten Road were checked on November 4, 2026.
Citing this data: Source: Fast Food Index, prices checked November 4, 2026. You are welcome to quote any figure on this page.